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Changes at Guthy-Renker

New co-leaders and the formation of Guthy-Renker Studios

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By: TOM BRANNA

Editor

The personal care industry is forever evolving – and companies have to keep up with the game. Guthy-Renker, LLC has appointed Ben Van de Bunt and Kevin Knee to co-chief operating officers (co-CEOs), as well as the formation of Guthy-Renker Studios lead by Lenny Lieberman, board member and CEO of Lieberman Productions, a wholly owned subsidiary of Guthy-Renker. Mr. Van de Bunt will oversee all facets of marketing for current and newly developed brands, including Proactiv, Meaningful Bea...

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